ASHUDEEP SCreative Director
gosh!
filmworks  ...
      
PAISLEY MEHFIL / SHAYA

"Guldasta" focuses on the pre-festive preparations of women, particularly highlighting the modern mother-daughter relationship within brown culture. The visual narrative is inspired by the unorthodox yet deeply rooted traditions, blending the old with the new. From the delicate Paisley motifs to the vibrant practice of decorating with flowers, our scenes capture the essence of getting festival-ready in an intimate, stylish setting.












FORGED by FIRE

To women who have had to do it the hard way. The ones who didn’t take no for an answer. The ones who didn’t back down. 🔥This collection is our interpretation of your blazing spirit. Through the coming together of metal and gradient enamel, we’ve tried to mimic the glow and flow of fire.





 
BLOOM YOUR WAY x SHAYA


VIRUPAKSHA x SHAYA x SHRINGAR

The video draws inspiration from the magnificent Virupaksha
Temple in Pattadakal and weaves in the remarkable story of Queen Lokamahadevi,
who played a pivotal role in the temple's
construction.
Through the mesmerizing performance of a

Bharatnatyam dancer depicting the veer, adbhut and shringara Rasas,
the video aims to encapsulate the grace, beauty, and culture

associated with both the temple and Jwellery Collection.



GALENTINES x SHAYA 

All roads lead to celebration this Galentine's Day! 💕 Who is joining our party this year?


VIRUPAKSHA x SHAYA x VEER

The video draws inspiration from the magnificent Virupaksha
Temple in Pattadakal and weaves in the remarkable story of Queen Lokamahadevi,
 who played a pivotal role in the temple's
construction.
 Through the mesmerizing performance of a
Bharatnatyam dancer depicting the veer, adbhut and shringara Rasas
the video aims to encapsulate the grace, beauty, and culture
associated with both the temple and Jwellery Collection.